Swindon House Prices Rising: What This Means for Your Mortgage in 2025

By Samuel Mather-Holgate 

Swindon’s property market is making headlines: average prices now sit at £259,000 — up 3.6% year-on-year — while first-time buyers are paying around £222,000, a 3.8% increase. Rents have surged too, averaging £1,053 a month — a nearly 10% hike, say ONS.

But why are prices rising in Swindon more sharply than the national average? And what does this mean for homeowners, first-time buyers, and anyone seeking mortgage advice in Swindon? Let’s dive in.

Why Swindon House Prices Are Rising Faster Than the UK Average

Swindon’s homes are now seven times higher than local salaries — one of the least affordable ratios in the UK  .

Several factors are driving this:

1. Strong local employment & commuter appeal

   Swindon attracts workers with firms like BMW, Intel, Nationwide, and Zurich — and its location on the M4 corridor makes it a desirable commuter base  .

2. Limited housing supply

   While average prices are up, the number of homes available hasn’t kept pace — creating pressure to buy  .

3. High demand in specific parts of town

   Developments like Wichelstowe (4,500 homes planned) and the New Eastern Villages (8,000+ homes) are underway  — but a lot of these won’t complete until late 2020s.

4. Fewer social housing additions

   The Council plans to buy ~66 new homes for social rent and revive its housing company — yet affordable stock remains limited in the short term.

️ New Estates & Their Impact on Supply

• Wichelstowe: A well-established 4,500-home community (Taylor Wimpey, Bloor, Persimmon)  .

• New Eastern Villages: Up to 8,000 homes with schools, transport links, shops — early phases just beginning  .

• Moredon Council Purchase: 66 new council homes under consideration  .

These additions are essential — but even with all projects combined, construction timelines mean affordability challenges remain until 2028+.

What This Means for Mortgage Holders & Buyers

For Current Homeowners

• Increased equity: Rising values may have boosted your equity — good for remortgaging or moving.

• Longer mortgage terms: If you’re renewing, you may face higher loan-to-value (LTV) due to price increases.

For First-time Buyers

• Higher deposit needed: With averages at £222,000, a 10% deposit now means saving £22,200 — 7× average salaries ().

• Heavier mortgage burdens: Larger loans with higher repayments could affect affordability.

Local Schemes & Mortgage Options You Should Know

1. Shared Ownership & LISA help

   Developers often offer shared ownership. Lifetime ISAs (LISAs) provide a 25% bonus on up to £4,000 savings — great for deposits.

2. Joint Owner / Sole Proprietor mortgages

   These help two earners combine incomes but place liability on a single borrower — useful when incomes differ significantly.

3. Green mortgages

   Some lenders offer discounts for energy-efficient or “zero-carbon ready” homes — seen in many new builds.

4. Bank of Mum & Dad

   Support averages £20.6m across Swindon. Valuable, but not a substitute for professional advice.

How to Navigate This Market: 5-Step Mortgage Strategy for Swindon

1. Understand Your Budget

   Use local price data: Swindon average £259k; first-time buyers £222k  .

2. Explore All Schemes

   Look into shared ownership, LISA, green mortgages, and joint-owner arrangements.

3. Lock in Rates Early

   Despite BoE rate holds, some lenders are offering fixed deals or unique products in anticipation of policy changes.

4. Get Independent Advice

   Brokers can access exclusive deals and structure mortgages around local needs (e.g. deposit timing, energy efficiency).

5. Plan for Supply Timing

   If new estates matter to you, align your purchase timeline with their completion dates — some are years away.

Your Mortgage Questions Answered (Swindon Edition)

1. Why are Swindon house prices rising more than the national average?

Mainly due to strong local job growth, commuter appeal, and lagging supply—even with new estates underway.

2. What’s the average deposit needed for a first-time buyer in Swindon?

At least £22,200 (10%) on a £222k average price — often requiring support or schemes.

3. Are there special mortgage options for Swindon residents?

Yes — shared ownership, LISA, green mortgages, and joint owner/sole proprietor are all relevant locally.

4. Will new housing supply from estates ease prices soon?

Not immediately — major projects like Wichelstowe and the New Eastern Villages won’t finish until late 2020s.

✅ Ready for Mortgage Advice in Swindon?

Whether you’re a first-time buyer battling the seven-times salary barrier — or a homeowner looking to remortgage with better terms — a locally savvy mortgage adviser can make all the difference.

At Mather & Murray Financial, based here in Cricklade near Swindon, we:

• Analyse your local market reality

• Navigate helpful schemes like shared ownership and LISAs

• Structure mortgages tailored to your deposit, income & plans

• Search broker-only deals you won’t see elsewhere

Get in Touch Today

Mather & Murray Financial — Cricklade and Swindon’s Mortgage Specialists

01793 261626 BOOK A CALL BACK

Contact us