Cash ISA vs Stocks & Shares ISA in 2025: Where Should Your Money Be?

Person standing at a fork in the road, symbolising the choice between Cash ISA and Stocks & Shares ISA options in 2025

By Samuel Mather-Holgate

With higher interest rates and market volatility dominating the financial headlines, many people are asking a familiar question with new urgency:
Should I put my money in a Cash ISA or a Stocks & Shares ISA in 2025?

Both types of ISAs allow you to grow your money free from income tax, capital gains tax, or dividend tax. But they serve different purposes — and in the current climate, understanding the pros and cons of each is essential.

In this article, we break down the key differences, explore which ISA is right for you, and highlight some lesser-known ISA options and tax advantages you may not want to miss.


What’s the Difference Between a Cash ISA and a Stocks & Shares ISA?

FeatureCash ISAStocks & Shares ISA
RiskLow – capital protectedMedium/High – capital at risk
ReturnsInterest-based (fixed or variable)Market-based (funds, shares, bonds)
Inflation protectionLow to moderateModerate to high (over long term)
AccessibilityUsually instant or notice periodWithdrawable, but values may fluctuate
Suitable forShort-term saversLong-term investors (5+ years)
Annual allowanceShared ISA limit of £20,000Shared ISA limit of £20,000

Both types allow you to save or invest up to £20,000 per tax year, free from personal tax.


Why Cash ISAs Are Gaining Popularity in 2025

After years in the doldrums, Cash ISAs are back on the radar.

  • Top rates now 4.85%, with fixed-term ISAs offering even more

  • Savers are seeing positive real returns again, as inflation begins to settle

  • Many people are nervous about market volatility and want capital security

Cash ISAs are ideal for people looking to:

  • Build an emergency fund

  • Save for a short-term goal (e.g. house deposit, car, wedding)

  • Keep savings accessible while earning tax-free interest


Why Stocks & Shares ISAs Still Offer Long-Term Value

Despite the appeal of rising interest rates, a Stocks & Shares ISA may still deliver superior returns over the long term.

Benefits in 2025:

  • Tax-free growth and dividends

  • Access to a wide range of investments including funds, ETFs, and ethical portfolios

  • Better long-term inflation protection

Example:
£20,000 invested in a Stocks & Shares ISA with 6% average annual growth would be worth over £26,700 in 5 years.
The same amount in a Cash ISA at 4% would be around £24,300.


Little-Known Advantage: Inheritance Tax Planning with ISAs

Most people think ISAs are exempt from income and capital gains tax — but not from inheritance tax (IHT).

However, there’s a powerful exception.

Stocks & Shares ISAs can hold investments that qualify for Business Property Relief (BPR).

If structured correctly, certain AIM-listed shares and unlisted trading businesses held inside a Stocks & Shares ISA may qualify for 50-100% IHT relief after two years, potentially removing them from your estate entirely.

This is a specialist strategy, and not all ISA providers offer it — but for those with larger estates or IHT exposure, it can be a valuable planning tool.
Advice is essential, as these investments carry higher risk and require careful selection.


Junior ISAs (JISAs): Start Them Young

If you’re saving for a child under 18, a Junior ISA could be the perfect solution.

  • Up to £9,000 can be saved each tax year (2024/25 limit)

  • Comes in both Cash and Stocks & Shares versions

  • Money is locked away until age 18 and grows tax-free

Many parents and grandparents use JISAs to build up a university fund, house deposit, or head start on adulthood. A Stocks & Shares JISA, in particular, can benefit from long-term growth if started early.


Lifetime ISAs (LISAs): Free Cash for First-Time Buyers and Retirement

The Lifetime ISA is another tax-efficient wrapper that deserves attention.

  • Save up to £4,000 a year

  • Receive a 25% government bonus (up to £1,000 per year)

  • Can be used for:

    • Buying a first home

    • Accessing at age 60 for retirement

  • Available in Cash or Stocks & Shares form

  • Must be opened between ages 18–39

Withdrawals for other purposes incur penalties — so it’s best for those with specific goals and long-term discipline.


Can You Use Multiple ISAs? Yes — But With Rules

You can split your £20,000 annual ISA allowance between:

  • Cash ISAs

  • Stocks & Shares ISAs

  • Innovative Finance ISAs

  • Lifetime ISAs (up to £4,000)

But you can only subscribe to one of each type per tax year, so strategic planning is important.


Can I Use ISAs for My Pension?

Technically, ISAs aren’t pensions — but that doesn’t mean they can’t play a powerful role in your retirement strategy.

In fact, many people are now using ISAs alongside their pension to build a more flexible, tax-efficient retirement income.

The benefits of using ISAs for retirement include:

  • Tax-free withdrawals – Unlike pensions (where withdrawals over the 25% tax-free lump sum are taxable), ISA income is completely tax-free. You can take as much or as little as you like without triggering income tax.

  • No minimum retirement age – You can access ISA funds at any age, making them ideal for early retirement planning or bridging gaps before accessing your pension at 55+ (rising to 57).

  • No lifetime allowance limits – ISAs are not subject to any contribution limits beyond the annual allowance, and they don’t count toward any lifetime pension cap (now abolished, but may return under future governments).

  • Full control over withdrawals – You choose when and how to access your funds, which can help with tax planning, benefit thresholds, and flexibility in later life.

  • Perfect complement to pensions – Using ISAs for part of your income allows you to draw less from your pension, helping it last longer and reducing income tax exposure.


Which ISA Is Right for You in 2025?

It depends on your goals, timeframe, and attitude to risk.
Here’s a rough guide:

Your GoalSuggested ISA Type
Access in under 3 yearsCash ISA
Saving for 5+ yearsStocks & Shares ISA
Saving for childJunior ISA
Buying first homeLifetime ISA (Cash or S&S)
Saving for retirementStocks & Shares ISA or LISA
Concerned about IHTStocks & Shares ISA with BPR investments (specialist advice needed)

Don’t Go It Alone — Get Independent Advice

Choosing the right ISA isn’t just about chasing the best rate or latest fund. It’s about building a strategy that:

  • Aligns with your goals

  • Manages your risk

  • Makes the most of tax advantages

  • Works for you now and in the future

An independent financial adviser can help you navigate the options and make confident, informed decisions — whether you’re saving, investing, or planning your legacy.


Speak to Us About Your ISA Strategy Today

If you’d like to make the most of your tax-free allowance — and ensure your money is working as hard as it should — we’re here to help.

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